‘Sponsorship works’: Why Canada’s big banks are sinking cash into pro sports branding
It’s one of the busiest times of the year on the sports calendar, and Canada’s big banks are cashing in.
The Toronto Maple Leafs rushed head-on into a familiar foe this week, taking on the Bruins at Boston’s TD Garden. Meanwhile, their franchise cousins, the Toronto Raptors, open their NBA playoff run Saturday against the Orlando Magic at Scotiabank Arena with a Sun Life Financial crest on their jerseys.
Increasingly, Canada’s banks are sinking advertising dollars into sports partnerships, and according to one marketing executive, it’s because the branding is a lot harder to ignore.
BLOOMBERG
CMA Welcomes Ontario Government Commitment to Digital Services and Innovative Skills Training
The Canadian Marketing Association (CMA) today welcomed the Ontario government’s commitment to create a transparent, user-friendly data policy that will drive innovation and ensure public trust by protecting the privacy of citizens and businesses.
CISION
Doug Ford slashes a bunch of ‘red tape’ in government’s first budget — as promised
Video game developers are among the many and varied beneficiaries of the Ford government’s dozens of proposals to cut red tape in Ontario’s provincial bureaucracy, along with seniors, parents of young children, and drivers.
In fact, the words “red tape” were mentioned 80 times in the 383-page budget document, compared to 17 references to “climate change” — a fair reflection on the priorities Ford pitched on the campaign trail last year.
NATIONAL OBSERVER
Canada: Financial Industry Regulator Issues Cybersecurity Guidance
In December 2018, the United States Financial Industry Regulatory Authority issued a Report on Selected Cybersecurity Practices — 2018 to help broker-dealer firms improve their cybersecurity programs. The Report provides detailed recommendations for managing common cyber risks, and includes a list of core cybersecurity controls for small firms. The Report provides guidance that is consistent with best practices recommended by Canadian financial industry regulators, self-regulatory organizations and privacy commissioners, and is useful for organizations in all industries.
MONDAQ
Canada’s largest province open to online gambling competition
Canada’s largest province plans to end its online gambling monopoly and open up the sector to private companies.
On Thursday, Ontario’s new Tory government delivered its first budget, which came with a promise to widen the online gambling options for the province’s nearly 15m residents. The province currently has a single locally authorized online gambling site, PlayOLG.ca, which is operated by the province’s own Ontario Lottery & Gaming Corporation (OLG).
CALVIN AYRE
