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One Degree Monday February 7 2022

SEE ALL THE SUPER BOWL COMMERCIALS RELEASED SO FAR

With less than two weeks to go until Super Bowl LVI, brands are starting to reveal their in-game commercials. We’ve compiled them all here. Bookmark this page to stay up to date on new releases until kickoff. For even more pre-game viewing, catch up here on teasers from brands such as Booking.com and Squarespace.

ADAGE

The evolution of the Irish tech entrepreneur

Enterprise Ireland started 2022 with a new three-year strategy targeting, among other things, increased support for entrepreneurs. Unveiled last month by CEO Leo Clancy, the new strategy laid out plans for the State agency to support 450 early-stage companies over the next three years and grow its cohort of high-potential start-ups by 20pc.

SILICON REPUBLIC

As the Games begin, we gathered all the Canadian advertising we could find

One of the marketing stories in the run-up to the just-begun Winter Olympics was that sponsors were a little quieter and a little more subdued this year, unsure about how celebratory to be for an Olympics hosted by a nation with a shameful human rights record.

THE MESSAGE

IBM brings Canada’s first universal quantum computer to Quebec

IBM, in partnership with the Canadian government, has chosen Quebec to house its first universal quantum system in Canada and the fourth one deployed outside of the U.S, the company announced on Feb. 3. It will be deployed at the IBM Bromont plant in Bromont, Quebec.

IT WORLD CANADA

Canadian brokerages leading the charge on digital strategy adoption

Canadian brokers have a leg up on their counterparts in the United States and the U.K. when it comes to digital transformation, a recent survey finds.

CANADIAN UNDERWRITER

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