Social media personalization: The opportunity and risks to consider
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online.
SPROUT SOCIAL
Ad of the Day: Comparison is the thief of joy in Scotiabank’s uplifting
Canada’s Scotiabank and its agency of record, Rethink, have released a 60-second ad that aims to give people a more hopeful perspective on their financial potential.
The short film follows a range of characters who are each connected by a feeling of wanting something another person has, be it a car, fancy food or a first-class plane ride. Ultimately, the ad comes full circle to remind the viewer that “there’s more to life than more.”
THE DRUM
Google Chrome is headed to your car, with more new Android Auto features riding shotgun
If you use Android Auto in your vehicle or you drive a vehicle with Android software built in, Google dropped some new features at CES 2024 that you’ll want to know about.
ZD NET
10 More Data Analytics Predictions for 2024
Data analytics developments, including AI-powered analytics, that we’ll see in 2024 offer significant benefits for expanding our knowledge and making better data-driven decisions.
Data analytics examines, cleans, transforms, and interprets data to uncover valuable insights to advance the organization’s business plan.
IT WORLD CANADA
Why Canada’s downtown office vacancy rate hit a record high to end 2023
Canada’s national downtown office vacancy rate hit a record high of 19.4 per cent to end 2023, according to data from commercial real estate and investment firm CBRE.
For context, a “healthy” office vacancy rate would fall between 10 and 12 per cent.
GLOBAL
