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Mitch Joel from Twist Image on Twitter as Market Research Tool at eMetrics Toronto 2009

I had the opportunity to chat with Mitch Joel, President of Twist Image, at the recent eMetrics conference in Toronto. His presentation was on Twitter, Micro Conversations and their Macro Impact. I caught up with him after his talk, and Mitch shared his thoughts on Twitter as a market research tool.

Editor's Note: Congrats to Mitch on his upcoming book Six Pixels of Separation!