Want to know a secret to make your customers crave your offering? Easy: Like the prettiest girl at the dance, play hard to get.
Sounds strange, but it works. You are evolutionarily hardwired to desperately want things that are hard to get or in short supply.
Everything from a hot date to a Wii.
That’s why effective marketers use the scarcity frame. They convert urgency into a call to action. To do the same, work with such phrases as:
- "Limit: One per person."
- "While supplies last."
- "This offer won’t last long."
- "Just a few openings left."
- "Limited quantities available at this price."
And don’t shy from hitting prospects twice, limiting both quantity and time. "We are quickly running out of stock!" works well. Adding, "So this offer won’t last long" works even better.
Now that you know the secret of scarcity, use it before your competitors steal your customers!
If you act now, we can help. We just added more expert copywriters to meet demand, but their available hours are going fast! Visit communemedia.com/mastercopy to learn more, read our free blog and get your complimentary quote—before it’s too late.
