If you haven’t heard about Intel’s newest promotional effort, you’re in for a pre-Halloween treat. The company is “following in the footsteps”:http://www.clickz.com/experts/media/media_buy/article.php/3524906 of the marketing gurus at “Converse”:http://www.converse.com and “Audi”:http://www.audi.com by launching an ingenious branded film contest.
Product placement is old hat compared with this latest approach to merging brands and entertainment. In conjunction with “AtomFilms”:http://www.atomfilms.com, “Intel”:http://www.intel.com is asking consumers to produce original short films based on a “magic wand” theme — and requiring them to use an Intel processor to do it. Submissions to the “Intel Indies Film Contest”:http://www.atomfilms.com/af/spotlight/collections/intel_indies will be judged by a panel of Hollywood directors and film experts, and the winning film will be distributed to AtomFilm viewers.
Author: One Degree
Hey, are you going to Interactive To The Max 2.0?
One Degree will be there and if you are at all interested in the state of Internet advertising in Canada our guess is you should be too.
Rather than a boring old white paper, Wordtracker’s 70-plus page download is worth printing out because it takes a hypothetical business issue (the possible launch of a vegetarian dog food) and asks a bunch of experts how they would use Wordtracker (along with other techniques) to make a better decision on not only search issues, but the overall positioning of the product in the marketplace.
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