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Category: Bill Sweetman

What's a Domain Name Really Worth?

Published November 27, 2006

I’m often asked by people who own, or want to own, a domain name to give my opinion on what the "fair market value" of a particular domain name is.

I usually begin my reply by mentioning that the vast majority of domain names sold on the re-sale market go for less than $1,000. This is greeted by sighs of relief from the folks who want to buy a domain name, and gasps of incredulity from the folks who own a domain name: "Well, my domain name is worth much more than that…"

I then outline some (but not all) of the criteria that, in my opinion, make a domain name more valuable than others:

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The Importance of Colouring Outside the Lines

Published November 14, 2006

I’ve long believed that everyone has creative abilities regardless of their job title. I’ve also long suspected that far too many truly creative people realize this because they’ve had the motivation to exercise their creative skills beaten out of them.

My wife, for example, is one of the most creative people I know, and almost everyone who meets her comments on this. Despite this, she was given a near-failing grade in junior high school art class, effectively killing her interest in pursuing a visual arts career.

I was reminded of this last week when I had the pleasure of hearing Dave Chalk deliver a very inspiring keynote address at the BC AIM DM Day event I was also a speaker at. Dave is also of the opinion that everyone is born with creative abilities, and he shared an amazing tidbit with the audience.

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Direct Marketers Could Rule the Search Engine Advertising World

Published November 7, 2006

I’ve always enjoyed working with, and learning from, direct marketers since there are so many parallels between their field and Internet marketing. And the more I think about it, the more convinced I am that all Direct Marketers should make search engine advertising a key part of their service offering.

I’m currently working on a presentation on search engine advertising that I am giving at the Canadian Marketing Association’s Direct Marketing Conference later this month. (It’s shaping up to be a lively day of learning and discussion; check it out.) What keeps resonating with me is the fact that Direct Marketers are so well suited to become masters of this relatively new discipline. My concern, however, is that many of them may not realize this.

Just consider what your average Direct Marketer brings to the search engine advertising table:

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