I had the privilege of attending, and speaking at, the 2007 Canadian Marketing Association Annual Convention in Ottawa earlier this month. Here are a few fascinating tidbits I gleaned from the many excellent talks and presentations I attended:
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My last video from the CMA‘s National Convention & Trade Show was with Mark Zwicker, VP of Business Development at St. Joseph’s Communications. Mark provided a case study for attendees, and stressed that while clients are generally resistant to changes, providing analytic proof of bottom-line savings are hard to overlook.
(If you are reading the feed version of this you’ll need to click through to see the video.)
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