The Internet Marketer's Secret Weapon
My last video from the CMA‘s National Convention & Trade Show was with Mark Zwicker, VP of Business Development at St. Joseph’s Communications. Mark provided a case study for attendees, and stressed that while clients are generally resistant to changes, providing analytic proof of bottom-line savings are hard to overlook.
(If you are reading the feed version of this you’ll need to click through to see the video.)
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The best presentation at this years CMA’s National Convention & Trade Show was from Don Tapscott, of New Paradigm". Author of Wikinomics, Don spoke on the transformation of marketing, and described the web as "becoming a new form of production," as all users connect to it and collaborate.
Don outlined four drivers for this shift of the web, and provided detailed examples and metrics to buttress his claims. While the concepts might be straight-forward, when integrated they become a highly thought-out and developed map for change:
This morning when I came through the turn-style in my subway station I was unexpectedly met by TTC chair Adam Giambrone, who was handing out pins and information sheets on Toronto’s new LRT/ROW plans….
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