It’s the 2006 Holidays, and Canadian retailers still keep their stores and website at arms length from each other. Each side is guilty of hording their data, offering promos that only work with the Line of Business (LOB), and generally pretending the other doesn’t exist. It’s time to stop this trend and have the two realms work together not against each other.
2 CommentsCategory: Bright Ideas
I’ve long believed that everyone has creative abilities regardless of their job title. I’ve also long suspected that far too many truly creative people realize this because they’ve had the motivation to exercise their creative skills beaten out of them.
My wife, for example, is one of the most creative people I know, and almost everyone who meets her comments on this. Despite this, she was given a near-failing grade in junior high school art class, effectively killing her interest in pursuing a visual arts career.
I was reminded of this last week when I had the pleasure of hearing Dave Chalk deliver a very inspiring keynote address at the BC AIM DM Day event I was also a speaker at. Dave is also of the opinion that everyone is born with creative abilities, and he shared an amazing tidbit with the audience.
3 CommentsNo panic – it’s only November. You still have lots of time to find the perfect Christmas gifts and Starbucks still has time to fix a Christmas branding gaffe, right? Not really. November is the new December when it comes to the retail season.
2 Comments