Great marketers know that every consumer touchpoint is too valuable to outsource to chatbots or low-cost overseas call-centres. In a rush for efficiency, many companies have forgotten a foundational truth…
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Let’s talk about something I’ve coined Repellent Marketing—a term that describes the intrusive, annoying, and often unethical marketing practices we encounter all the time. You know the ones: spam emails…
Leave a CommentBy Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they…
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