The Internet Marketer's Secret Weapon
My last video from the CMA‘s National Convention & Trade Show was with Mark Zwicker, VP of Business Development at St. Joseph’s Communications. Mark provided a case study for attendees, and stressed that while clients are generally resistant to changes, providing analytic proof of bottom-line savings are hard to overlook.
(If you are reading the feed version of this you’ll need to click through to see the video.)
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Companies looking to acquire subscribers to their services and products are looking at new ways to touch their customers and increase conversions.
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Comments closedLast week Apple announced that it had sold over 100 million iPod’s. Following this announcement speculation on the web suggested that the largest online music retailer (Apple’s iTunes) might change its tune and offer subscription based sales. Additionally, if one takes note of Apple’s recent move to offer DRM-free music, one can only wonder what is next. Today’s QotD follows this series of events to ask you;
Where do you see music DRM heading in the near future?
Unsure what DRM is? Head over to the Wikipedia entry on DRM for a crash course.
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