Category: E-mail Acquisition

Five Days to Increase Your Newsletter Subscriptions

Published June 20, 2005

There have been a few studies on how many newsletters people will sign up for. They indicate that users will subscribe to between seven and eleven newsletters. This week we’ll review five areas of best practice for increasing your newsletter subscriptions.
*Day 1: The Privacy Promise*
One of the biggest reasons people do not provide their email address is fear of spam. You can immediately remove that hesitation from your potential subscribers by including a small link in your subscribe box to your Privacy Policy.

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Permission: Use it or lose it!

Published June 16, 2005

Recently I was contacted by a reputable company in the financial industry that had many email addresses of customers and prospects but had never used them. In this case, some email addresses were collected, with permission, over a span of two to five years!
The good news is that they captured permission when collecting the email addresses. The bad news? Since these addresses were never used or validated, and some are as old as five years, there is the likelihood that many of these email addresses might not be valid anymore.

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