Category: E-mail Marketing

Applying Key Lessons from Industry Studies

Published March 25, 2008

By Matthew Vernhout Earlier this week, I was re-visiting some recent industry reports on different aspects of email marketing: Marketing Sherpa’s Email Marketing Benchmark Guide 2008 – chock full of…

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The Serious Business of Funny Email

Published March 23, 2008

By Bill Sweetman It’s no secret that using humour is a powerful marketing strategy that marketers can use to attract and acquire new customers. Every day we’re likely to see…

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Activation Emails: How to Make a Positive First Impression

Published January 28, 2008

By Matthew Vernhout Congratulations! You’ve got a new subscriber – someone who took the time to enroll on your website. At a minimum, they’ve given you some contact information and…

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