Donna Reid from Canada Post presented a case study at the CMA’s
National Convention & Trade Show on direct marketing to small businesses, and spoke about Canada Posts’ Venture One initiative.
In her lecture Donna noted that a good database takes a good 3 years to begin to have data which you can then extract useful information from. Click the video to hear all about the program.
(If you are reading the feed version of this you’ll need to click through to see the video.)
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