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Category: Inside the Marketers Studio

Overhyped or the Next Big Thing? Inside the Marketer's Studio

One of my favourite things about attending conferences is getting to meet smart, local subject-matter experts.  You know who I mean – the people who may never keynote but who are hardcore mavens in their particular area.  At the upcoming Digital Marketing Conference, there are going to be a number of these mavens moderating the "Experience Exchange" roundtables: focused discussions on topics timely and pertinent for digital marketers.

I was able to persuade a few of these smart folks to step inside the marketer’s studio and tell us (essentially) what’s hot and what’s not in the particular areas as well as share some of their best resources about their particular expertise. 

  1. What do you think was the biggest non-issue for your roundtable topic in 2008?
  2. What do you think will be the hottest issue for your roundtable topic in 2009?
  3. What are your top 2 or 3 favourite resources/tools/blogs for marketers who want to learn about your roundtable topic?

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