There have been a few studies on how many newsletters people will sign up for. They indicate that users will subscribe to between seven and eleven newsletters. This week we’ll review five areas of best practice for increasing your newsletter subscriptions.
*Day 1: The Privacy Promise*
One of the biggest reasons people do not provide their email address is fear of spam. You can immediately remove that hesitation from your potential subscribers by including a small link in your subscribe box to your Privacy Policy.
Category: June Macdonald
One of my clients is on a limited budget and sends email once a month to sell their products and usually chooses to send a group message with multiple products per message. This can work very well if you are selling small ticket items such as books, DVDs or apparel, but in B-B, targeting is everything. How can you customize and stick to a small budget?
Comments closedMost e-mail users are getting less spam than a year ago and are finding it only slightly less annoying. As reported by InternetRetailer.com, the recent Pew Internet study found that for personal e-mail accounts 28% of users report receiving spam, 22% are receiving less, while 47% say they’ve seen no change in spam volume.
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