One of the popular early Facebook mini applications is BoozeMail. The application allows users to send friends virtual drinks (or even a round of drinks) on Facebook.
Currently the application has 213,215 monthly active users sending each other mojitos, sangrias or any other drink from the menu. If only they were real…
The idea of sending people drinks online is one that has been fantasized about since the early days of online media. While we were busy toting around closed circuit Palm Pilots, we often daydreamed about the doors wireless mobility would unlock for PDAs “If only there was a way to send people stuff (like drinks) while they were on the go…sigh."
One dream scenario was to be able to send a friend a drink at a location they are either at or close to. Through GPS technology, the dream has become more realistic than ever. The only missing link is the network of bars that would participate in delivering on the goods. Today, I thought it would be fun to dig a bit into what has been done in this area.
I talked to Barbara Liss, the VP of Marketing for BuyYourFriendaDrink.com. The company launched out of New Jersey and Texas but has virtual offices in Chicago, San Francisco and New York.
BuyYourFriendaDrink lets consumers send drinks to each other online and is starting to pull together a decent sized network of bars that can fulfill sent drinks from across the country.
The company has a couple of business models. Among them are:
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