Category: PromoPosts

Imagine a garden, overgrown with twining weeds and prickly bushes. Earwigs and slugs lurk under every rock. It’s painful just to look at, let alone work in. That’s exactly how…

SEO copywriting is a knock-down, drag-out fight between readability and searchability. In one corner is your audience. Impatient. No desire to wade through cruddy, repetitive copy. If you don’t knock…

Like many online marketers, you might assume that altering your copy for disabled users—specifically those with visual impairments—isn’t worth it. But if your content doesn’t meet basic accessibility guidelines, you’re…