Sometimes I feel my real job title is Professional Bubble Burster. This week I had to burst the bubble of a company that wanted their Website to rank “number one in Google” for a particular phrase. Sounds like an innocent enough request, right?
So why was I compelled to give this company a mini-lecture on the realities of search engine optimization (SEO)? Because the phrase they wanted to be “number one in Google” for is so common (let’s pretend it was “box open” and the company makes boxes) that it already exists on over 65 million Web pages indexed by Google!
Category: SEO
Over the years, dozens of companies have approached me looking for advice on how to boost their Website’s ranking in search engines. I am always happy to oblige — for a fee, of course.
Recently, however, I’ve been getting requests to do the opposite. Seriously.