_This is the last of our *5 Days To Optimize Your E-mail Messages*. You can catch up with “part one”:http://www.onedegree.ca/2005/12/05/5-days-to-optimize-your-email-messages, “part two”:http://www.onedegree.ca/2005/12/06/optimizing-for-different-email-clients, “part three”:http://www.onedegree.ca/2005/12/07/optimizing-for-the-preview-pane, and “part four”:http://www.onedegree.ca/2005/12/08/optimizing-email-for-different-devices._
When I set out writing an initial post about optimizing the look of email I didn’t want to make this about creative and design. My focus was based more on testing and the technical aspects of how marketing email looks when viewed by recipients.
To wrap up this series here is a list of my personal recommendations and tips to optimize the look of your e-mail marketing messages:
Category: Stefan Eyram
_This is Day Four of *5 Days To Optimize Your E-mail Messages*. You can catch up with “part one”:http://www.onedegree.ca/2005/12/05/5-days-to-optimize-your-email-messages, “part two”:http://www.onedegree.ca/2005/12/06/optimizing-for-different-email-clients, and “part three”:http://www.onedegree.ca/2005/12/07/optimizing-for-the-preview-pane._
More and more I am seeing people use their portable devices to access email. The Blackberry has been joined by Palm Treo devices, handhelds that work on Pocket PC and Windows Mobile platforms, and even cell phones that read email. But have you taken a look at how your email – or other marketers’ email – looks on these small, mainly text-based devices?
_This is Day Three of *5 Days To Optimize Your E-mail Messages*, here’s “part one”:http://www.onedegree.ca/2005/12/05/5-days-to-optimize-your-email-messages and here’s “part two”:http://www.onedegree.ca/2005/12/06/optimizing-for-different-email-clients._
In a recent “DM News”:http://www.dmnews.com article, “Study: B2B Readers Don’t Open Emails”:http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=34779&dest=article, we find out that most B2B newsletter subscribers use the preview pane to view emails.
* 69% of B2B newsletter subscribers “frequently” or “always” use the preview pane to view emails
* 49% said they only look at the first few lines of the preview pane
* 19% said they delete messages if insufficient information is displayed
B2B email recipients use their preview panes. Many also check their personal email at the office and likely apply the same preview pane to their POP3 ISP-based email.
How does your marketing email look in the preview panes of the most common email clients?