I’m all for word-of-mouth (WOM) marketing, but I couldn’t help but be repelled by “a recent article”:http://msnbc.msn.com/id/9674318/ I came across on MSNBC.com. In it, Entrepreneur.com advertising columnist Roy Williams points to WOM as “one of the most credible forms of advertising.” Businesses must greatly exceed their customers’ expectations, he says. So far, so good. Then he goes on to provide a series of tips for generating WOM that include transforming your brick-and-mortar business into an eyesore and giving away free desserts.
Comments closedCategory: Tessa Wegert
The first one “I can remember seeing”:http://tessawegert.blogs.com/ttime/2005/06/podcasting_quee.html was on “BravoTV.com”:http://www.bravotv.com back in June, offering access to additional content from the popular show “Queer Eye for the Straight Guy.” It was the last thing I expected to find online, particularly on a TV network site. Since then, so many others have been cropping up that now when I learn of a new one I barely bat an eye.
What’s the latest medium to tickle offline media’s fancy? Podcasts.
If you haven’t heard about Intel’s newest promotional effort, you’re in for a pre-Halloween treat. The company is “following in the footsteps”:http://www.clickz.com/experts/media/media_buy/article.php/3524906 of the marketing gurus at “Converse”:http://www.converse.com and “Audi”:http://www.audi.com by launching an ingenious branded film contest.
Product placement is old hat compared with this latest approach to merging brands and entertainment. In conjunction with “AtomFilms”:http://www.atomfilms.com, “Intel”:http://www.intel.com is asking consumers to produce original short films based on a “magic wand” theme — and requiring them to use an Intel processor to do it. Submissions to the “Intel Indies Film Contest”:http://www.atomfilms.com/af/spotlight/collections/intel_indies will be judged by a panel of Hollywood directors and film experts, and the winning film will be distributed to AtomFilm viewers.