The Internet Marketer's Secret Weapon
Donna Reid from Canada Post presented a case study at the CMA’s
National Convention & Trade Show on direct marketing to small businesses, and spoke about Canada Posts’ Venture One initiative.
In her lecture Donna noted that a good database takes a good 3 years to begin to have data which you can then extract useful information from. Click the video to hear all about the program.
(If you are reading the feed version of this you’ll need to click through to see the video.)
Comments closedDoug Walker, creator of the Rock, Paper, Scissors Society (RPS), presented “the doubest idea he ever had, but also the most successful.” Through purely Word of Mouth, Doug has become…
Comments closedKent Hatton, VP Strategic Brand Marketing at FujiFilm Canada (present site is down), presented on how FujiFulm implemented a national Content Management System (CMS) to create brand equity. In this short interview following his presentation Kent discusses how this new CMS has helped grow brand relationships.
(If you are reading the feed version of this you’ll need to click through to see the video.)
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