It was 7th on the list of “OneDegree’s Top 20 posts in 2005”:http://www.onedegree.ca/2005/12/21/one-degrees-top-stories-of-2005. So what’s been happening with “The Million Dollar Home Page”:http://www.milliondollarhomepage.com/ since “Ken’s September 9th story?”:http://www.onedegree.ca/2005/09/09/the-million-dollar-home-page.
Recently I came across this site again and found out that Alex Tew, the 21-year old student from Wiltshire, England had sold 999,000 pixels for $1 each. That’s over 99% of the way to making this a true $1,000,000 home page! The last 1,000 pixels have been offered up for auction on – what else? – “eBay”:http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=5652179487&ssPageName=ADME:L:LCA:UK:31. As I write this the current bid is over US$160,000 and there are only 2 days left. Even if bidding were to stop today and Alex gets the current bid, the Million Dollar Home Page is actually going to be worth $1,159,000, a tidy 16% premium.
This certainly is a million dollar idea. Plus, Alex has been sent many job offers. After all, if he can earn a cool million with only an idea and a simple website, imagine what he could do with real resources and a team of people?
Category: Viral Marketing
With 2005 drawing to a close, it’s time for the interactive advertising year in review. If you’re like me, you can’t remember what happened in July let alone way back in January, particularly where interactive marketing trends are concerned (have you noticed that there’s a considerable amount of overlap with these sorts of things?). With that in mind, I thought I’d offer a month by month recap of the units, formats, and channels that made this a watershed year for interactive marketing.
h3. January: Vlogs
Given the popularity of blogs in 2004, we had to expect the trend would continue this year. The newest blogs, however, were a lot richer. Video blogs (blogs that incorporate video clips) made their presence known this year, thanks to vlogs like Peter Jackson’s “Kong is King”:http://www.kongisking.net/index.shtml. They’re sure to continue to flourish, thanks to distribution channels like multimedia search engines.
h3. February: Podcasting
Podcasting ended up being big all year long, but February “saw the introduction of the world’s first podcasting ad network”:http://www.clickz.com/experts/media/media_buy/article.php/3483571. Just think how much our “options have expanded”:http://online.wsj.com/public/article/SB113167835201394489-6RLXo50JXniwqPt59a3cCUJPXsM_20061111.html?mod=blogs) since then.
h3. March: Online Video
After the Superbowl, which brought with it a number of TV ads that subsequently found audiences online (remember “GoDaddy?”:http://www.godaddy.com/gdshop/superbowl05/landing.asp?isc=wscfwst304&se=%2B), marketers took a longer, harder look at online video. Can you think of a current online campaign that doesn’t include it?
Prior to BubbleShare, Albert Lai has been involved in founding and launching a variety of start-ups for over a decade in the fields of educational software, electronic marketing, online publishing, e-commerce, peer-to-peer software, and commercialization of alien technologies. He loves photography, small animals, and coming up with crazy feature ideas. During his spare time he likes long walks on the beach (except when it’s snowing in Toronto), candle lit dinners, being grilled by prospective investors, and writing silly little bios like this one I forced him to write just now.
One Degree: It was great to see you at Torcamp. I’d lost track of you after MyDesktop but I always assumed you were up to amazing stuff. What have you been doing since selling MyDesktop To JupiterMedia? Fill us in on the last five years or so.
The first thing I did after selling MyDesktop in 1999, which at the time was the largest technology focused media network in Canada, was to work on starting a spin off from MyDesktop called BuyBuddy, and raising the first round of financing from the U.S. We had bootstrapped MyDesktop, and wanted to see what it was like to go down the venture capital route. BuyBuddy was one of the first comparison shopping engines on the net, and an early implementation of the concept around paid search/referrals (We got paid for referring qualified leads to e-commerce partners.)
After BuyBuddy I spent roughly two years traveling back and forth from Silicon Valley while working on a p2p storage software company called IdleAgent that was founded on the premise that there were vast amounts of storage capacity going unused, and that there was a commercial opportunity to bring some far ranging research down to a real world backup application level to aggregate and virtualize this unused capacity. The vision was to do this using self-healing, and self-optimizing software agents distributed on PCs across the network. Unfortunately, I founded this around the same time the NASDAQ plummeted and no one was interested in funding far-ranging visionary ventures that required any sort of runway before revenues/profitability.
Most recently, I started BubbleShare. We built BubbleShare to be the best way to share photos and tell your stories online. With BubbleShare, our users can immediately create photo slideshows or albums – without registration – and narrate their photos with their own voice right inside their Web browser.
One Degree: BubbleShare rocks. Really. It rocks. This is one of the smoothest online apps I’ve seen. Finally someone is using all that Web 2.0 ajaxy goodness to aid the average person rather than making more eye-candy. Well done! Can you tell us a bit about the design decisions you made with BubbleShare?
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