My ever-trustworthy Snake Oil Detector registered a big one last week after I was approached by an online retailer with questions about search engine optimization (SEO).
Turns out they’d recently launched their Website and were shopping around for some much needed SEO help. They had been speaking with another firm that purported to do SEO work, and they were a bit suspicious of what they heard. Turns out they had every right to be.
When I did a bit of digging, I uncovered one of the most egregious scams I’ve come across in a while.
Category: Web Sites
This article is by One Degree Contributor Kate Trgovac, reporting from the "BlogOn" Conference.
Seth Godin opened the morning with a presentation on social media and his new venture Squidoo. His presentation was largely based on his new ebook "Everyone is an Expert" (links to PDF). Seth’s thesis is that we use the web not "to search" and not "to find" but rather "to make sense". Web 1.0 was about finding clues. Web 2.0 is fundamentally about building a platform for meaning.
He described the three types of blogs that he sees happening in the blogosphere today:
How important is it for agencies that offer Internet marketing services to have massive, content-rich corporate Websites? What role should these sites play? And are these sites even needed in the first place?
I throw these questions out there, without pretending to have all the answers, because I have never landed a piece of business directly from my own corporate Website, nor – frankly – do I expect to.
That’s because Kalixo gets all of its business through word-of-mouth and strategic partners. The role of the Kalixo Website is to serve as a sales support tool, giving prospects the opportunity to discretely (and quickly) check out our credentials.
Recognizing the irony at the heart of this, I wanted to share with One Degree readers my favourite agency Website of all time, before it’s too late.