Are YOU a WOM genius? Prove it and strut your stuff at "From Mass to Grass"! Published April 29, 2008 There is no more potent force to shaping consumer attitudes and changing customer behavior than word of mouth marketing. And often, the most effective tactics associated with great WOM campaigns… Continue readingAre YOU a WOM genius? Prove it and strut your stuff at "From Mass to Grass"! 2 Comments