The proliferation of online video ads makes me wonder how consumers (and, of course, marketers) ever lived without them. According to the results of “ComScore Media Metrix’s Online Video Ratings”:http://www.comscore.com/press/release.asp?press=630, more than 94 million people in the US alone watched a streaming video online in June. That represents over half of the total US online population.
Apparently, the average consumer watches an astounding 73 minutes of streaming video content per month. “This research confirms that streaming video is now part of the Web experience for a broad base of consumers,” said comScore Media Metrix president Peter Daboll. “This technology is changing advertising on the Web, by allowing richer, more emotive connections between brands and consumers.”
One Degree Posts
_This article is by Guest Contributor Kate Trgovac, reporting on the recent “BlogOn”:http://www.blogonevent.com/blogon2005 conference._
“The Feed Frenzy: Exploring New Channels for One-to-One Marketing” discussed the use of “RSS feeds”:http://en.wikipedia.org/wiki/RSS_%28file_format%29 as a marketing channel, particularly how they fit into the mix vis-a-vis e-mail marketing. Led by “Scott Rafer”:http://rafer.wirelessink.com/, former CEO of “Feedster”:http://www.feedster.com/, it included panelists from Yahoo!, Sun and ESPN.
Scott Gatz, Senior Director of My Yahoo! (*very* cool job) shared the results (Oct 2005) of a recent study conducted by Yahoo! and Ipsos Reid. 4% of Internet users *say* they are using RSS, but in reality 31% *are* actually using RSS for content syndication. And it’s not just for geeks – the profile of RSS users mirrors the profiles of Internet users at large (though it tends to skew a little younger, a little more educated and a little more male). They subscribe to an average of six feeds and use My Yahoo! or Firefox (livebookmarks) as their primary method for reading RSS.
Following on this information, Rafer tossed out the question, “How can feeds work as a marketing channel?”
_One Degree contributor “Stefan Eyram”:http://www.onedegree.ca/contributors/stefan_eyram just announced that he has taken the new position of Canadian Business Development Manager for US E-mail Service Provider ExactTarget. I took this opportunity to ask Stefan five questions about his new gig._
*One Degree: Congrats on bringing ExactTarget to Canada! What can we expect from ExactTarget?*
I’m very excited to be associated with “ExactTarget”:http://www.exacttarget.com. ExactTarget delivers on-demand email software solutions for permission-based email marketing. More than 3,800 customers in organizations of all sizes, including many Canadian companies, have chosen the solution. Analyst groups, such as JupiterResearch and Forrester, rank us high for CAN-SPAM compliance, ease of use and business suitability.
*One Degree: Are there any “uniquely Canadian” issues that you’ll have to introduce to the ExactTarget team?*