By John Dinsmore As discussed in that last piece, processing fluency is the phenomenon of a people seeking the simplest explanations to things and accepting those as true. And, so…
Leave a CommentTag: strategy
By Peter Mosley To be a true service directed and quality-oriented organization, you should recognize that people and companies: “Can and do expect to get things right.” By being close…
Leave a CommentBy Jesse Hopps Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every…
2 Comments