What do you call what you do?
* Internet Marketing
* Online Marketing
* Digital Marketing
* Interactive Marketing
* Marketing
* Or?
Month: June 2005
“AIMS”: has another event coming up this month called the *The Evolution of Communication* covering VoIP.
Here are the details…
_After six and a half years at “Hudson’s Bay Company”:http://www.hbc.com/, Michael LeBlanc recently left to take on a new role as General Manager/Director – Shopping at “CanWest Interactive”:http://www.canwest.com/interactive.html. We caught up with Michael to ask him about the move and his feelings on the state of e-commerce in Canada…_
*One Degree: Congratulations on the new gig. You’ve been at HBC for quite a while now – what precipitated the change?*
I spent over six great years at “Hbc”:http://www.hbc.com, both in the online business and within their CRM group – learned a ton and planted a few flags on hilltops across the Canadian eCommerce/retail landscape. The role CanWest offered me was an outstanding opportunity to leverage my experience, learn about a new industry and work with some of the best and brightest in the game.
*One Degree: As a media company people don’t normally associate Canwest with retailing. Any hints as to how you’ll integrate commerce into a largely ad-supported business model?*