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Interactive Spending Up in Q2

From Click Weekly you can read about the recent CMO RealityCheck survey of marketing chiefs. One of the findings in the report is that interactive marketing spending saw a boost in Q2.
According to CMO Magazine Editor in Chief Rob O’Regan:
bq. The survey tells us that chief marketers, focused on driving revenue, are spending more of their corporate dollars on the interactive category. Reading the tea leaves, this data signals that interactive marketing has not only gained marketplace acceptance, it has arrived as the leading marketing tool.
Read the Click Weekly article.

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