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FutureShop Doesn't Pre-Announce Site Changes

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Last week I mentioned that “Black’s Photo was pre-announcing site changes”:http://www.onedegree.ca/2005/07/18/should-you-preannounce-site-changes and I wondered aloud whether this was a smart strategy or not. Well, this week “Future Shop”:http://www.futureshop.ca/ takes a different approach by waiting to send the above announcement (click the image for a full-size version) to their list until _after_ the new features went live at “FuturePhoto”:http://www.futurephoto.ca – their online print shop.