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Month: July 2005

5 Days, 5 Interviews, 25 Questions

This is a busy week at One Degree with not one but five new interviews in our “Five Questions For…” Series coming up.
Later today you’ll see our John Battelle interview, followed on Tuesday by Organic Inc’s Mark Kingdon. Wednesday we’ll have Jay Aber from 24/7 Canada. Thursday we’ll talk to Dawna Henderson of henderson bas and we’ll close out the week with a conversation with Krista Lariviere of Hot Banana.
Have someone you think we should pose our Five Questions to? Tell us your dream interviewees in the comments.

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Re-reading The Cluetrain Manifesto

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In 1999, very few people knew what the long term significance of the Internet would be on ‘business-as-usual’. Many were designing corporate websites like brochures and thinking of these websites as just another extension of a company brand. The Internet was largely thought of as a medium that carried unreliable information. Intranets were where corporations posted company policies and business forms. Although most recognized that having a website was crucial for a business’s legitimacy, the implications of how crucial this was for the future of business were not well-known.
There was one particular group of visionaries that knew the significance of the online revolution. This group included “Doc Searls”:http://www.searls.com, “Chris Locke”:http://www.rageboy.com/index2.html and “David Weinberger”:http://www.hyperorg.com/blogger/.

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Polyester, the Internet, and the Rise of McCool

You may not have heard, but “McDonald’s”:http://www.mcdonalds.com/ “is”:http://design.weblogsinc.com/entry/1234000893049496/ “in”:http://www.myfashionlife.com/index.php?p=667 “talks”:http://poplicks.com/2005/07/mcdonalds-you-got-billions-billions.html “with”:http://www.canuckflack.com/archives/000908.html “some”: of the most influential purveyors of “hip” around – namely P. Diddy, Tom Hilfiger, and Russell Simmons to name a few – with the plan to re-envision their employee uniforms.

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