The threat of spyware is changing user behaviour, reports MediaWeek on the release of a new Pew Internet report on spyware. Over 80% of respondents have stopped opening email attachments, 45% report avoiding sites they think might install spyware and a quarter have stopped using peer-to-peer filesharing sites.
Comments closedMonth: July 2005
Last week’s AIMS event in Toronto featured a panel of senior internet executives prognosticating on the future of the net. Panel members Nick Barbuto of Cossette Media, Adam Froman of Delvinia and Jean-Philippe Gauthier of Sympatico/MSN gave a thumbs up on the state of the industry and shared their comments on the AIMS State of the Net-Nation Survey responses, the questions they are getting from clients and where they are focusing their upcoming online marketing efforts.
There were three key points they made:
Search is still in its infancy, therefore expect greater developments coming, cookies will be even more essential in delivering site experience, flash-based video for interactive advertising will be more popular, RSS is a revolution, email needs a revolution, and blogging is (gasp) just a fad.
A recent Marketing Sherpa AD:TECH study shows where Internet marketers will be investing in test and measurement tools to better optimize online initiatives…where’s the money going?
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