Month: July 2005

_As President & Co-Founder, Krista Lariviere has led “Hot Banana”:http://www.hotbanana.com/ through sustained growth and consistent quarterly profitability from 1999-2005. Hot Banana’s _Active Marketing Web Content Management Suite_ allows non-technical users to fully manage Web site content, make changes on-the-fly, launch Internet marketing campaigns and use WebTrends analytics to measure results and Web site performance._
*One Degree: You call Hot Banana the “Active Marketing Web Content Management Suite”. What do you mean by that?*
Hot Banana is a Web Content Management System (WCM) with fully integrated Active Marketing functionality. We’ve built Hot Banana from the ground up, based upon the four pillars of Internet Marketing, or Active Marketing as we like to call it:
# Web Content Management – the ability for non-technical editors and marketing execs to control Web content in a fast and flexible manner. With on-the-fly editing of the content, corporate Web sites, intranets, extranets and micro marketing sites can all be easily managed and updated with no IT help.
# Internet Marketing – Hot Banana is a platform for the creation and delivery of Internet marketing and email marketing campaigns.
# SEO – Hot Banana is naturally search engine friendly and optimized and organically ranks Web sites very well with all the major search engines.
# Web Analytics – Hot Banana has WebTrends 7 fully integrated and therefore marketing Web analytics can be used to track and measure Web site behaviour and marketing campaign ROI.
With these major Active Marketing attributes, Hot Banana is a platform for all kinds of pro-active marketing activities and therefore plays a significant part in the marketing campaign process cycle: content creation, customer acquisition, lead generation, branding, and customer retention.
*One Degree: You recently did a major upgrade to your site at hotbanana.com. What key learnings from past sites helped you build this one?*