What Is Buddytown?

What’s “buddytown”:http://www.buddytown.org ?

Well, their “home page”:http://www.buddytown.org won’t help much, but “this metafilter post”:http://www.metafilter.com/mefi/44161 provides some interesting (if stereotypically mefi in-yer-face) theories and backdoor links to see a bit of it.
I’ve always found the idea of a “go away” home page appealed to my darker, less “carrots for everyone” side but you don’t see it carried out too often (although Google’s Gmail and Orkut seem to have started a trend of using “I’m in with the in-crowd” as the viral hook).
By the way, doesn’t Buddytown “Plumber” (and domain owner) “Michael Madrid”:http://www.buddytown.org/citizens/1981 look a lot like “this photo”:http://www.flickr.com/photos/entrauge/30935125 in “Entrauge’s”:http://www.entrauge.com/nautical/ “Flickr Set”:http://www.flickr.com/photos/entrauge/30935125 – and doesn’t “Buddytown’s Alderman”:http://www.buddytown.org/citizens/1979 look a lot like “this Daniel Box”:http://www.thespoke.net/Profile/Profile_ViewProfile.aspx?userid=323316 ? A lot of work if it’s fake don’t you think?
So what is Buddytown? Michael? Daniel? What are you guys doing down there in Nashville?