Jack Kapica at the Globe And Mail has a new article called Canadian Internet subscriptions hit plateau indicating that we’ve now reached a ceiling on growth in online penetration:
Comments closedMonth: August 2005
One Degree Contributor Bill Sweetman recently presided over the re-launch of Betaville, a very popular section of one of the websites he owns, MultiMediator. With the relaunch come some interesting changes to the service…
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_CIRA is the not-for-profit organization mandated to operate the dot-ca top-level domain. As President of “Canadian Internet Registration Authority”:http://www.cira.ca/ (CIRA), Mr. Turcotte is responsible for ensuring that all technical, organizational, and financial goals and processes are in support of CIRA’s mandate._
*One Degree: I understand that you are working with “FUSE Marketing Group”:http://www.fusemg.com/ to develop a marketing strategy to sell people on the idea of registering dot-ca domains. Why did you select FUSE?*
We wanted to give as many firms as possible the opportunity to work with CIRA so we posted an open call for proposals on CIRA’s website and in Marketing Magazine. All the submissions we received from interested parties reflected a great deal of competence and expertise. Our decision was a difficult one, but we selected FUSE because they seemed to have the best understanding of our current needs and corporate direction.
*One Degree: The development of a marketing strategy suggests that marketers aren’t always aware of the value of a dot-ca domain. Why do think is the case?*