I am currently working with a company that is integrating their Customer Relationship Management (CRM) and email marketing platforms.
Here are some interesting facts from a recent AMR Research survey (registration may be required for non-clients).
* Expected increase in spending on CRM software from 2005 to 2006: 8.2%
* Companies planning to use “hosted” CRM applications in the next 12 months: 49%
Month: August 2005
Let me pose an interesting question to your our ever-faithful One Degree readers:
* If someone on your permission-based e-mail marketing list configures their _old e-mail address which is on your list_ to auto-reply with a message that includes a _new e-mail address you wouldn’t otherwise know_, can you as a marketer safely update your list with this information?
* Would the subscriber expect you to?
* Would you be on solid legal ground in terms of having permission to use this address?
* What might you do to ensure that your subscriber is happy?
* What have you, or would you, personally do in this situation?
Discuss.
First there were blogs. Next, mobile marketing took off. The increasing popularity of moblogs shouldn’t come as much of a surprise.
This amalgamation of blogs and mobile marketing involves publishing blogs from a mobile device and often includes photos taken by camera phone. Moblogs may not seem particularly revolutionary at first glance (they appear, after all, virtually identical to traditional blogs), but some companies are finding them very useful where both promoting their marketing efforts and maintaining customer communication are concerned.