So “Toyota”:http://www.toyota.ca has started a TV teaser campaign based around “Uncle Yaris”.
The ads feature the “quirky” Uncle Yaris – who looks like he could be my nephew, are uncles really that young these days? – doing “quirky” stuff. Did I mention the ads are “quirky”?
The ads end with a full screen shot of the web address “yaris.ca”:http://www.yaris.ca.
The ads of course tie in to the Canadian launch of the new sub-compact “Yaris”:http://www.toyota.ca/cgi-bin/WebObjects/WWW.woa/7/wo/Home.WhatsNew.LatestNews-xtivwTCYTCRL6zbWGD8Up0/5.5?n306285e%2ehtml that was “announced at the Frankfurt Auto Show”:http://autonet.ca/Autoshows/story.cfm?story=/Autoshows/Frankfurt/2005/08/29/1192905.html earlier this month.
I can’t really say I understand this campaign. The site doesn’t _do_ anything and doesn’t ask anything of me (no sign-up or send to a friend or find out what this is about or anything). I can Google Yaris and find out everything I need to about the car – so what exactly is the point of this campaign?
Is it to get people like me to post things like this?