There was a big power failure in Los Angeles, California brought down a whole bunch of sites hosted there, including One Degree. We were off-line for about five hours this afternoon/evening, but things seem to be working fine now.
Sorry for any inconvenience.
Month: September 2005
If you haven’t yet started to explore mobile marketing, now’s the time. According to a new study from “global research company TNS”:http://www.tns-global.com, about 66 percent of Canadian Internet users now own a mobile phone, up from 57 percent in 2001.
This penetration is consistent with the U.S. — where mobile marketing is quickly becoming the modern marketer’s go-to medium for reaching young, tech-savvy consumers — but is well below the European average (mobile phone penetration in Western Europe currently sits at about 80 percent among all consumers).
This just hit the One Degree inbox:
“I have a quick question for you.
I am working on an online banner advertising plan. What third party resources are there that track the impact each website may have. I don’t trust my ad agency in their selections and I seem to rely only on the post-campaign reports.
Is there something like a Print Measurement Bureau for online advertising?”
Any thoughts? Who in Canada would you point this person to? Or is the question fundamentally misguided?