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Month: September 2005

One Degree Calling

When I took iStudio to task for not having a feed, iStudio fixed the problem and let me know via a comment at One Degree within an hour of the post going live.
This morning I started wondering if any of the other web shops and interactive agencies in Canada are paying attention to the blogosphere. The scientist in me figured an experiment was in order.
So, here is a list of ten randomly selected Canadian interactive shops. Let’s see how long it takes them to spot their company name and URL and add a comment to let us all know they found this contest they didn’t even know they were participating in.
I’ll update the post with “time to reply” updates as they find us.
* Blast Radius
* Critical Mass
* Devlin
* Dunedain
* Henderson bas
* Indusblue
* N5R
* silverorange
* Teehan+Lax
* Twist Image
Note to our competitors: To make sure comments are legit, e-mail me from your work e-mail so I know the comment is really from the company and not from a “passionate customer” helping you out!
Note to those reading our feed: To make sure those monitoring feeds instead of blogs have a fair chance I’m posting the whole post rather than an excerpt this time.

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Turn Customer Complaints Into An Advantage

Campaign Monitor Logo
A few weeks ago we started getting what I called “subscription spam” through our e-mail newsletter sign-up forms. It seems that comment spam attacks are mistaking e-mail sign-up forms for comment fields. Apparently e-mail lists are now collateral damage in the comment spam wars.
Because we use a double-opt-in process we saw bounces from the fake e-mail addresses the spammers were using. That’s how we knew this was happening. And it was getting pretty irritating because these automated tools were becoming more aggressive and we were seeing several bounces per hour from these silly things.
Worse still, the bounces were coming back from big portal sites and from their perspective it looked like _we were spamming them_!
I sent off a note to “Campaign Monitor”:http://www.campaignmonitor.com to see if they had been seeing this with other clients, but it seemed we were the first ones with the problem.
The way Campaign Monitor turned this complaint to their advantage is a great lesson for all marketers…

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