The Register reports on new graphical spam map from Mailinator.
Comments closedMonth: September 2005
Think a web site is a necessity when running an online advertising campaign? Think again. Pay Per Call, a take on pay-per-click search engine advertising (or “paid search”) in which marketers pay for calls to a toll-free number instead of clicks, is quickly changing the Internet marketing rules.
When San-Francisco-based “Ingenio”:http://paypercall.ingenio.com/default.aspx pioneered this ad model in September of 2004, it couldn’t have known how fast its brainchild would grow. Just a year later, “a report from the Kelsey Group”:http://www.kelseygroup.com/sum/tkradv0513.htm has found that Pay Per Call advertising could generate as much as $4 billion in revenue by 2009.
Big news on the Internet access front here in the Great White North. “The Globe and Mail reported”:http://www.theglobeandmail.com/servlet/story/RTGAM.20050916.wbellrogers0916/BNStory/Business/ last week on the revitalization of “Inukshuk”:http://www.inukshuk.ca as a joint venture between “Bell”:http://www.bell.ca and “Rogers”:http://www.rogers.com to provide wireless broadband to the majority of Canadians within three years.