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Month: October 2005

Squidoo Sneak Peek at BlogOn Conference

Published October 17, 2005

This article is by One Degree Contributor Kate Trgovac, reporting from the "BlogOn" Conference.

Seth Godin opened the morning with a presentation on social media and his new venture Squidoo.  His presentation was largely based on his new ebook "Everyone is an Expert" (links to PDF).  Seth’s thesis is that we use the web not "to search" and not "to find" but rather "to make sense".  Web 1.0 was about finding clues.  Web 2.0 is fundamentally about building a platform for meaning.
He described the three types of blogs that he sees happening in the blogosphere today:

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The Big Deal About Listenomics

Published October 17, 2005

_This is a Guest Contribution by Mitch Joel._
Maybe I got a little over excited but I don’t think so. I think there comes a time in every person’s life when they read something that they knew, felt or saw coming but never put it into words.
It happened to me.
It happened when I read the article, “Inside The New World Of Listenomics by Bob Garfield”:http://adage.com/news.cms?newsId=46329 _(registration required)_. Garfield is an ad critic for Ad Age Magazine and also the author of “And Now A Few Words From Me”:http://www.amazon.ca/exec/obidos/ASIN/0071403167/imho0b-20 (a brilliant read on the advertising world) and his take on branding and how it is evolving really drove home some strong messages.

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