Month: October 2005

How important is it for agencies that offer Internet marketing services to have massive, content-rich corporate Websites? What role should these sites play? And are these sites even needed in the first place?
I throw these questions out there, without pretending to have all the answers, because I have never landed a piece of business directly from my own corporate Website, nor – frankly – do I expect to.
That’s because Kalixo gets all of its business through word-of-mouth and strategic partners. The role of the Kalixo Website is to serve as a sales support tool, giving prospects the opportunity to discretely (and quickly) check out our credentials.
Recognizing the irony at the heart of this, I wanted to share with One Degree readers my favourite agency Website of all time, before it’s too late.