Make sure to visit One Degree every day this week as we’re on a bit of Five Questions streak. We’ll have five Five Questions interviews this week, starting off later today with David Feldt from Organic.
We’ll also got reports on four more sessions from last week’s BlogOn conference in New York courtesy of Guest Contributor Kate Trgovac.
Month: October 2005
We all had a great day yesterday at the CMA Digital Marketing Conference. Some of the highlights of a very packed day were discussions of Personas, Web 2.0, brain scans,…
1 Comment_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference._
Moderated by Steve Hall, publisher of “AdRants”:http://www.adrants.com/ this panel discussed the changing nature of advertising and branding, particularly in light of social media and consumers’ growing ability to critique, comment or even produce *better* advertising than agencies. The panel included “Joseph Jaffe”:http://www.jaffejuice.com/, President and Founder, jaffe LLC; Mark Kingdon, CEO, Organic (see our “5 Questions for Mark Kingdon”:http://www.onedegree.ca/2005/07/12/five-questions-for-mark-kingdon-ceo-organic-inc; and David Rubin, Brand Development Director (“Axe Deodorant”:http://www.unilever.com/ourbrands/personalcare/Axe.asp), Unilever.
To set the tone, Hall put the titular question to the panel: So, can Advertising be social?