More good news for web publishers and further proof that Internet advertising is taking the marketing world by storm comes from the US IAB today:
bq. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues totaled *a record $3.1 billion for the third quarter of 2005*, making this the highest quarter reported and the first time that quarterly revenues surpassed $3 billion. The 2005 third-quarter revenues represent a *33.9 percent increase over 2004* third-quarter total of $2.3 billion and a 4.7percent increase over the 2005 second-quarter total of $2.9 billion. Based on historical data, the annual revenue run rate for 2005 could exceed $12 billion, well above last year’s record total of $9.6 billion.
“IAB Press Release”:http://www.iab.net/news/pr_2005_11_21.asp
“PaidContent.org”:http://www.paidcontent.org/pc/arch/2005_11_21.shtml#052491 coverage