Okay, I know I’ve been really grumpy about my ‘net experiences lately, but this morning was very different. I’ve been a registered user at globeandmail.com for a while, and that was fine. Not too exciting, and in fact if they’d wanted to send me email I would have been fine with that, but they didn’t bother me.
Then, feeling like a belated convert, after a long time sighing every time I saw one of those darn “Insiders only” keys next to an article that looked interesting, I finally signed up.
Month: November 2005
Congratulations to Canwest for having the foresight to get Teehan Lax to do the new driving.ca. If you haven’t had a chance to see the site yet, you really should…
Comments closedOne thing I’m willing to bet every Internet marketer reading this has in common is that your parents still probably don’t fully understand what you do for a living.
I can’t tell you how many times my parents (both of whom are highly educated professionals) will inform me that they ran into someone at a party that was “in the same line of work as you are, dear.” When I do a bit of digging, nine times out of ten it turns out that the supposed ‘industry colleague’ they’ve met is actually a Web designer or IT support person.
“For the last time, mom and dad, I don’t build Web sites and I don’t fix computers! My clients already have Websites and IT people. What they don’t have is enough sales or a reliable way to accomplish that.”
At least that’s what I imagine myself saying to my parents, but usually I just thank them for the information and politely change the topic.
I can hardly blame my parents, or anyone else I meet who is confused about what Internet marketing is, when I see how some of us describe what we do. For instance, check out what one agency that I have been told does Internet marketing uses on the “Services” page of their corporate Website: