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Month: November 2005

Observed: Eight Words That Rocked My World

Since it’s that time of the year, and I loathe shopping in the real world, I’m spending more than my usual amount of time shopping online.
Last week I was on Henry’s Website in the middle of purchasing some camera gear when I stumbled across a touch of pure e-commerce genius. Right below the section of the shopping cart where I could enter my credit card information was a simple but powerful eight-word sentence that rocked my world.
Next to an optional checkbox was written…

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Do Not Call Legislation Passes In Canada

The “CMA”: sent notice to members last night announcing that the National Do-not-call service was now law:
bq.. Legislation that mandates the Canadian Radio-television and Telecommunications Commission to set up a national do-not-call service has been passed by both Houses of Parliament and has received royal assent from the Governor General. This is a major victory for the Canadian Marketing Association, which has since 2001 been a strong proponent of a national DNC service that applies to anyone who uses the telephone to market goods and services.
CMA successfully lobbied for an exemption in the legislation for calls to existing customers. Equally important, the legislation includes the CMA definition for “existing business relationship”. Among other exemptions, the legislation also allows for calls made by or on behalf of a “registered charity” as per the federal Income Tax Act definition.
The CRTC is expected to soon initiate the consultation process necessary for formulating more detailed regulations. This process will allow CMA to address some outstanding concerns with the CRTC, including a clear exemption for business-to-business calls.
Based on CRTC estimates, we expect the national do-not-call service to be in operation in the summer or fall of 2007.
p. “This Globe & Mail article”: about the final flurry of legislation before the government fell ends with a very funny bit on the DNC:

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US DMA Requires E-mail Authentication

In October the US Direct Marketing Association (“DMA”: made “an announcement”: that makes it mandatory for their members to use “e-mail authentication”: for marketing email. As with the Canadian Marketing Association (“CMA”:, the DMA counts the major marketers and brands as members so this announcement is a big deal.

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