Earlier today Google announced Google Analytics their now integrated, updated, and rebranded version of Urchin, the web analytics firm they acquired earlier this year. Read more…
1 CommentYear: 2005
While the conference was a couple weeks ago, the information is still very fresh and (slowly) making its way from my notebook to your screen. The presentation by Bryan Eisenberg of FutureNow (also a ClickZ columnist) focused on site conversion and how we need to look at the whole encounter a visitor has with our website, as each click they make is a micro-conversion to the final action we wish them to take, be it to purchase, subscribe, download, request sales follow-up, etc. The way to make it happen is with Personas.
Comments closedAttempting to predict future online advertising trends has always been a perilous business. One minute, rich media formats are the apple of every media buyer’s eye. Next thing you know, blogs have materialized from nowhere to take top billing. At Ad:Tech New York this week, international interactive marketing and technology company “24/7 Real Media took a stab at forecasting”:http://www.247realmedia.com/about/press_2005/2005-11-08.html what would be big in 2006. If the company is right, we could be in for an exhilarating year.
Comments closed