Tickets are now on sale for the Digital Marketing Awards. Click through to see their killer bunny mascot!
Comments closedYear: 2005
Pardon the horrible pun there. Seems like bad puns are pretty much standard when speaking of the yet-to-be-released super-social browser thingy called Flock.
Right now it’s invite only at Flock. Anyone care to send One Degree to the party? Let me know.
If you have been reading my posts over the last months or have spoken with me you will know I am always talking about email deliverability, the ability to deliver marketing emails into the inboxes of intended recipients.
Historically the delivery rate has been measured as all the emails sent less all the emails that had a hard (fatal) bounce. Today, deliverability is measured as all the emails sent, but not bounced, less those that did not reach the intended inboxes. Surprisingly few email service providers (ESPs), agencies or marketers measure this very important metric.
This week eMarketer let us in on some recent research that shows 68% of marketers using email are worried about deliverability. In the September 13 edition of eMarketer Daily, the leading piece called Delivery Dilemma tells us these people are concerned about Email Filtering, ISP Blocking, Blacklisting and much more.
If you are not already tracking your email deliverability here are some things you can do to start.