_CIRA is the not-for-profit organization mandated to operate the dot-ca top-level domain. As President of “Canadian Internet Registration Authority”:http://www.cira.ca/ (CIRA), Mr. Turcotte is responsible for ensuring that all technical, organizational, and financial goals and processes are in support of CIRA’s mandate._
*One Degree: I understand that you are working with “FUSE Marketing Group”:http://www.fusemg.com/ to develop a marketing strategy to sell people on the idea of registering dot-ca domains. Why did you select FUSE?*
We wanted to give as many firms as possible the opportunity to work with CIRA so we posted an open call for proposals on CIRA’s website and in Marketing Magazine. All the submissions we received from interested parties reflected a great deal of competence and expertise. Our decision was a difficult one, but we selected FUSE because they seemed to have the best understanding of our current needs and corporate direction.
*One Degree: The development of a marketing strategy suggests that marketers aren’t always aware of the value of a dot-ca domain. Why do think is the case?*
Year: 2005
I am currently working with a company that is integrating their Customer Relationship Management (CRM) and email marketing platforms.
Here are some interesting facts from a recent AMR Research survey (registration may be required for non-clients).
* Expected increase in spending on CRM software from 2005 to 2006: 8.2%
* Companies planning to use “hosted” CRM applications in the next 12 months: 49%
Let me pose an interesting question to your our ever-faithful One Degree readers:
* If someone on your permission-based e-mail marketing list configures their _old e-mail address which is on your list_ to auto-reply with a message that includes a _new e-mail address you wouldn’t otherwise know_, can you as a marketer safely update your list with this information?
* Would the subscriber expect you to?
* Would you be on solid legal ground in terms of having permission to use this address?
* What might you do to ensure that your subscriber is happy?
* What have you, or would you, personally do in this situation?
Discuss.