_Dawna Henderson is President & Managing Partner of “henderson bas”:http://www.theniceagency.com, an agency that focuses on interactive, sales promotion, direct marketing, and campaign integration. Recognized as a leading agency by Marketing and Strategy magazines, henderson bas is renowned for developing superior creative that works. henderson bas discovers interactive and direct opportunities for great brands like, Coca-Cola, FedEx, Honda, Molson, Nike, Levi’s, and Schneider Foods._
*One Degree: Why “the Nice Agency”?*
Well, we’re not the best looking agency, but everyone here has a really great personality.
*One Degree: Many of the campaigns you work on (like Nike’s runTO) are done in conjunction with other agencies. From the client’s perspective, what are the challenges and benefits of bringing in best-of-breed agencies instead of handing everything over to one shop?*
Year: 2005
According to an article on Globe Technology earlier this week, Googling may be about to become illegal in Canada. Bill C-60, which was first read in the House of Commons on June 20th, ammends the Copyright Act and includes a provision to ban the provision of copyrighted information through “information-location tools”. Hmmm – doesn’t that sound like a pretty good definition of a search engine?
Comments closedI’ll be the first to admit I suffer from I.N. every now and then, and so do a number of my e-marketing colleagues. “I.N.” stands for “I-Neveritis” and the first step towards recovery is, of course, admitting you have a problem in the first place.
There, I feel better already.
What is “I-Neveritis,” you ask?